EVA grows through introduction, not advertisement. An introduction is acknowledged the way it was made: personally. No discounts, no codes, no commissions.
When you introduce someone to EVA, you are placing your judgment behind a piece of work you have seen the inside of. That carries weight, and it deserves to be recognized properly.
So EVA does not pay for introductions and does not discount for them. A discount turns an introduction into a transaction, and the people worth introducing can tell. What you receive instead is recognition, from Jonathan, in person. You made the introduction. That is the whole qualification.
No discounts. No commissions.
Recognition, in person.
No forms. No links. No tracking codes. The mechanism is deliberately simple: a private introduction handled the way a serious introduction should be.
One email to referrals@evatacticaltraining.com, with the person you're introducing in CC. A single line about who they are and why you think the fit is right. That is all.
Within one business day, Jonathan personally writes to the person you introduced. A private, unhurried conversation begins. No generic inquiry form. No marketing sequence. The contact is direct and human.
If there is fit, the right program is identified and scheduled. Once they train, your introduction is acknowledged. If there is no fit, the conversation ends respectfully and nothing is owed either way.
Copy it. Edit it. Send it. The format is intentionally short.
To: referrals@evatacticaltraining.com
CC: [the person you are introducing]
Subject: Introduction: [Their Name]
Jonathan,
Introducing [Name]. [One line about who they are: role, context, or what they're working on.]
I told them you would be in touch.
[Their Name], this is Jonathan, who runs EVA. I trained with him and it was worth the trip. Worth a conversation.
[Your Name]
Opens a pre-filled draft. Edit before sending.
There is no discount on either side. When someone you introduce trains with EVA, the introduction is acknowledged personally, and the acknowledgment deepens with each one. Nothing to enroll in, nothing to redeem, no code to keep track of.
A handwritten note from Jonathan and a piece of EVA gear, sent to you directly. The person you introduced does not need to mention anything. The introduction is already on file when Jonathan reaches out.
A complimentary half-day private session with Jonathan, scheduled whenever you next train. Personal to you. It does not transfer and it does not expire.
An invitation to EVA's Annual Brief, extended to the clients whose judgment has shaped who trains here.
An introduction counts when the person you introduced completes a program, not when they inquire. Acknowledgments are personal to you. They do not transfer, they do not convert to credit, and they are never applied as a discount.
The introduction has to come before the inquiry does. Somebody who has already contacted EVA cannot be introduced retroactively. Beyond that there is nothing to it: no codes, no expiry, no cap on the number of people you introduce.
than the number of introductions.
Founders, senior partners, principals, people who carry consequence in their work and who you suspect have plateaued on conventional development. Professionals whose composure under pressure matters in what they do: physicians, attorneys, performers, leaders. Serious civilians who value disciplined preparation over hobby. The person you'd trust to handle a crisis. The person you wish you'd known before one happened.
People who want a one-day shooting experience for the story. People looking for credentials, certifications, or content for their feed. People who are casually interested in firearms but not in the development work. People who need to be sold on the value of pressure. EVA is not the right place for them, and the introduction is more valuable when it goes to someone who is actually ready.
One email. Their name. One line of context. EVA handles the rest.
Send the IntroductionDirect: referrals@evatacticaltraining.com