EVA grows through introduction, not advertisement. The clients who would benefit most rarely find this work on their own — they are introduced by people they already trust.
When you introduce someone to EVA, you are not earning a discount. You are placing your judgment behind a piece of work you have seen the inside of.
That carries weight. The people you introduce will arrive prepared to be developed because you told them they should be. The program is honored to receive them. And in turn, we honor you.
EVA does not pay for introductions. EVA honors them.
No forms. No links. No tracking codes. The mechanism is deliberately simple — a private introduction handled the way a serious introduction should be.
One email to referrals@evatacticaltraining.com, with the person you're introducing in CC. A single line about who they are and why you think the fit is right. That is all.
Within 24 hours, Jonathan personally writes to the person you introduced. A private, unhurried conversation begins. No generic inquiry form. No marketing sequence. The contact is direct and human.
If there is fit, the right program is identified and scheduled. If there is not, the conversation ends respectfully. Either way, you have done your part — and EVA tracks the introduction back to you.
Copy it. Edit it. Send it. The format is intentionally short.
To: referrals@evatacticaltraining.com
CC: [the person you are introducing]
Subject: Introduction — [Their Name]
Jonathan,
Introducing [Name]. [One line about who they are — role, context, or what they're working on.]
I told them you would be in touch. [Their Name] — Jonathan Harrison founded EVA after a career across the 75th Rangers, CIA, and JSOC. The work is serious. I think you'd benefit from a conversation.
— [Your Name]
Opens a pre-filled draft. Edit before sending.
When the person you introduced trains with EVA, you receive recognition that reflects the value of the introduction — and the depth of the work they engaged in. Nothing transactional. Nothing branded. Nothing that resembles a coupon.
A hand-written note from Jonathan. A piece of EVA gear selected for the introduction — a quality leather notebook or challenge coin, never branded apparel. Priority booking access for your next training.
All Foundational Referral recognition, plus a complimentary Private Half-Day session with Jonathan ($1,200 value). Scheduled at your convenience. Designed for advanced development work — not a discount on a future booking.
All Executive Referral recognition, plus invitation to the EVA Annual Brief — a single private gathering of EVA clients, hosted by Jonathan, by invitation only. Held annually.
After three completed introductions at any tier, you become part of EVA's Founding Circle — a small group of clients whose judgment has built this program.
Founding Circle membership is not announced publicly. The benefits are ongoing and discreet: standing priority booking, early access to new programs, direct line to Jonathan, and recognition at the EVA Annual Brief regardless of which tier produced the introductions. This is the part of EVA that compounds.
than the number of introductions.
Founders, senior partners, principals — people who carry consequence in their work and who you suspect have plateaued on conventional development. Professionals whose composure under pressure matters in what they do — physicians, attorneys, performers, leaders. Serious civilians who value disciplined preparation over hobby. The person you'd trust to handle a crisis. The person you wish you'd known before one happened.
People who want a one-day shooting experience for the story. People looking for credentials, certifications, or content for their feed. People who are casually interested in firearms but not in the development work. People who need to be sold on the value of pressure. EVA is not the right place for them — and the introduction is more valuable when it goes to someone who is actually ready.
One email. Their name. One line of context. EVA handles the rest — privately, professionally, and in a way that reflects on the introduction you made.
Send the IntroductionDirect: referrals@evatacticaltraining.com